Amrut Indian Single Jaggery Bella Rum 46%
Amrut unveils Bella the world’s 1st 100% Jaggery Distilled Rum
Bengaluru, India : Amrut Distillery renowned for its pioneering contributions to the world of spirits ,proudly announces the launch of Bella. Bella, the world’s first 100% jaggery-distilled and matured rum. Crafted from the nutrient and mineral rich jaggery sourced jaggery from the fertile Sahyadri range, distilled the and matured it in ex -bourbon barrels for a whooping seven years in tropical climatic conditions. Bella’s genesis has to be attributed to our visionary Chairman Late Mr Neelkanta Rao Jagdale (NRJ), who persistently liaised with the Government of Karnataka to procure the license to distill jaggery. His sustained efforts for years, bore fruit as the Karnataka excise with its liberal and forward-looking outlook for the first time ever gave the license to distill jaggery to Amrut.
Rediscovering India’s ancient craftmanship in spirits
Pure jaggery does not have any additives or preservatives to extends its shelf life, farmers due to this face enormous losses on preparing jaggery. It was (NRJ’s) love for his country and countrymen interwoven with an ideology of bringing culture to the forefront by sourcing the jaggery directly from farmers, that prompted the genesis of Bella. If not for his herculean efforts, the world would have been denied of a great marvel.
India, was always known for being producers of rums churning out high volumes with the base ingredient being molasses. Amrut’s Two Indies premium natural rum launched in 2013 saw a pivotal moment for India, as Two Indies were the early adopters of using sugarcane juice from the East (India) and using molasses from the West (Caribbean Islands). Amrut’s risk appetite has not only pushed distilling excellence but also paid due respect to indigenous Indian ingredients like jaggery with the launch of Bella.
India has the distinction of being the first producers of jaggery dating back to as old as the Indus Valley civilization. With colonization, we saw the advent of mills thereby the mass production of refined sugar which took over our lives. Alas, it has taken us over 75 years to appreciate this mystical ingredient and Bella highlights the reverence that Amrut has towards jaggery. Jaggery is a common ingredient found in Indian households which is used for preparing sweet delicacies on auspicious occasions.
The naming of Bella has a rather interesting anecdote, as it resonates and means jaggery in the vernacular language of Kannada, a tongue commonly spoken by 67 million people in the state of Karnataka. Karnataka is also incidentally the home of Amrut distillery, the ethos of the management and leadership is to honor the genesis of this distinct offerings
As Bella take its baby steps with it’s global launch to delight patrons, it will also shoulder the burden of becoming not only a differentiated one of its kind offering but also the category of “premium Indian rums”. Amrut’s admiration for its native root is palpable, and with the launch of Bella, Amrut delivers on its promise of being proud of its rich Indian heritage and also instills pride to our domestic and global benefactors alike.
Cheers!!!
Tasting Notes
Sip smooth rum, celebrate moments, elevate every occasion's spirit.
Nose
Fresh and lively. Ripe banana, brown sugar, and lime. With aeration, beautiful herbaceous and vegetal notes emerge.
Palate
More gourmet. White pepper, liquorice, and cooked vegetables (notably sorrel).
Overall
Fresh & Vegetal.
High Quality Craftmanship
Meticulously crafted with precision and care, this rum exemplifies the epitome of high-quality craftsmanship. From the careful selection of premium jaggery and ingredients to the delicate blending and maturation process, every stage of its creation reflects an unwavering commitment to excellence. Each sip unveils layers of depth, complexity, and flavor, showcasing the expertise and dedication of Amrut’s master distillers. The result is a rum that not only honors traditional techniques but also elevates them through innovation and passion. With its unparalleled quality and attention to detail, Bella offers a truly remarkable drinking experience inviting enthusiasts to indulge in the artistry, heritage, and mastery behind every bottle.